In August 2024, I successfully completed an online course on Brand Management, authorized by the University of London and London Business School. To apply the concepts and strategies I learned, I chose to analyze my own product, resulting in this case study.
My Role:
Brand Identity Designer and Strategist
Product Owner and Content Creator
Product Owner and Content Creator
Compassionate Kitchen is a YouTube channel dedicated to promoting a plant-based lifestyle grounded in compassion, sustainability, and respect for all living beings. Guided by the slogan “Eat Well, Spend Less, Love Earth,” the channel features flavorful, budget-friendly recipes that show healthy, sustainable eating can be both accessible and delicious.
What sets the Compassionate Kitchen videos apart is its use of ASMR (Autonomous Sensory Meridian Response) to create a peaceful, sensory-rich viewing experience. Gentle sounds of chopping, sizzling, and stirring are captured with intention, offering a calming atmosphere that encourages mindfulness and appreciation for the cooking process. This approach reflects the brand’s deeper values—intentional living, simplicity, and harmony with the earth.
Compassionate Kitchen makes plant-based eating accessible, affordable, and deeply compassionate. It’s not about being perfect—it’s about making everyday choices that feel good and do good.
Chickpea Meatlessballs
Vegan Salmon
Butternut, Almond, and Chocolate Soft Cookies
